In conjunction with a long time friend, business partner and physician, Dr. Brad Bichey, M.D., we recently released a whitepaper entitled "Using Market Forces to Drive a Competitive Edge." While the paper is targeted at medical and life sciences companies, the principals can be applied to almost any business. When markets turn down belt tightening begins; it is in that down turn that we have the best opportunity to explore creative ways to market our companies. For small business, creative marketing techniques are often a necessity. We just don't have the dollars the big guys do but in many ways, not having a lot of money to work with can be a blessing because it forces us to think of new and more efficient ways of accomplishing what we have set out to do. In the paper Brad and I briefly introduce the concept of using market forces that already exist to your advantage by restructuring relationships and leveraging the higher volume and higher ROI channels that are often overlooked. If you are interested in more read the paper and let me hear your thoughts on how you might apply the concept to your own business. If you would like to hear more about our ideas on applying this to your business feel free to reach out.