If you are a consultant or aspire to be one, one of the greatest assets you can bring to bear for your clients is the ability to deliver fresh, good ideas that are relevant to their business. Your ideas may not be entirely new to you, but they often will be to your customer. Original thinking and the ability to create a blueprint of your idea followed by a roadmap from which to execute are, in my opinion, more powerful than the technical skills needed when first starting out. I don't want you to think you can easily make a business out of being just an "idea" person; you can be "the idea guy" but you must remain grounded in your ability to execute. Regardless, good, relevant ideas can be the springboard to entirely new and immensely powerful revenue streams, efficiencies and satisfaction client for your client.

From the current reading "Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients"

"Clients and prospects have zero tolerance for marketing fluff, but a deep thirst for ideas that can help them. Selling services is not just about price, qualifications, or your firm's long string of success stories (as thrilling as those are). It's about the insights and ideas you bring to clients... if you can't provide great ideas, you might as well stay home."

Labels: ideas