According to a recent article in Forbes, good ideas are more valuable than good technology.

That's not to say that if you are an upstart company you should skimp on technology, but if you're planning to get venture capital or expect a quick acquisition, a good idea is more significant. The fact remains that technology continues to become commoditized while it becomes ever more essential to doing business. As the barriers to implementing technologies lower, and the technology becomes easier to use, the technology itself becomes less of a differentiator and the validity (i.e. financial viability) of the idea behind the business ever more essential.

While the venture capital market continues to be difficult there is still and abundance of private equity looking for a place to grow. Before you land capital to fund your idea you can expect to be vetted on several issues. Have your house in order and prepare to be harshly critiqued on the following:

- If you are successful, how easily can competitors crash your party?
- How much does a big audience matter to your idea?
- What is the track record of your leadership?
- Do you have a business model?
- Are you focused on building a business or the exit strategy?
- ...and of course a myriad of other things.

The take-away is to be sure you do your due diligence, perform market and competitive analysis, and most of all be realistic about, not married to your ideas.